Initially, Ferdinando made wines along the wave of fashionable young drinking, high-scoring wines, but after observing the wine’s precipitous decline within a decade of bottling, Ferdinando decided to focus on making traditional Barolo. He reasoned that Barolo had been recognized for making the world’s greatest red wines hundreds of years before pesticides, micro-oxygenation and the use of French barriques. Why can’t those techniques still work?
Ferdinando has helped spread the reputation for Principiano with his open minded approach to agriculture, and also helped change the face of the Langhe. His wife, Belen, who works with him, is Spanish and their assistants are Macedonian.
Most of all Ferdinando has a intuitive connection to nature. He writes:
“A tree listens to comets, planets, clusters and swarms. It feels storms on the sun and cicadas on itself with the same care to watch. A tree is an alliance between the near and perfect far.”
Farming and winemaking is his way to deepen this connection. When he bottles it, he shares it with us.