“I have to get this wine to my friends and clients, they HAVE to taste this…” Fabrizio looked at me and said: “Ahhhh, I don’t sell to the US, I was badly burned and it’s not worth it.”
I’ve since heard this story again and again. Extraordinary producers and their wines never getting to the people who’d love them. Something had to be done.
Three years later, Iuli’s wines are the backbone of the Indie portfolio, and Cascina Iuli is where I call home.